Tea News — blue tea

Butterfly Pea Flower Tea: Sneaking Up on the Innovation Highway

blue matcha blue tea butterfly pea flower tea

Butterfly Pea Flower Tea: Sneaking Up on the Innovation Highway

Butterfly Pea Flower Tea could be the next sneak up innovation in the beverage market, joining bubble tea, cheese tea, cold brew and kombucha and, perhaps even the SUI of the past decade, matcha. These came from outside the mainstream, relatively suddenly establishing a market base of enthusiastic customers. None seemed likely to become more than just a niche, fad or exotic outlier. Could be the next big success in no way means will be. Today, pea flower is largely at the invention stage. Customers decide through their choices if an invention is an innovation: the difference is between what...

Read more →